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Qubriux · Skellam

Try first, connect later

Qubriux is a mar-tech platform for Shopify merchants that I designed from zero. I redesigned its first run so merchants explored the product while their data loaded, instead of staring at a loader.

Role

Sole product designer

Team

CEO, 1 PM, 3–4 engineers

Timeline

2021–2022

Scope

Web app + 2 mobile apps

Areas of influence

Onboarding and first run
Objectives home page
First-run states for every feature

Highlights

+25% merchants active after 30 days
The client called out the onboarding by name

Scroll to move through the story

The merchant

Sitting on data, with no idea what to do with it.

Small and mid-size Shopify merchants with years of customer and order data, but no analytics team and no marketing playbook. Most arrived through a sales demo.

The problem

The first thing merchants saw was a loading screen.

After connecting their store, merchants waited while Qubriux imported their data. Every page said "Sit back and relax", right after a demo that promised growth.

Old Segments page fully blocked by an illustration and the message Preparing your Customer Segments, sit back and relax
Before: every page blocked until the import finished.

Never block

Sample data now, real data when it’s ready.

Pages fill with sample data so merchants can explore every feature, while their real data syncs in the background and replaces it at 100%.

Qubriux Segments page during onboarding with preset segments, a note that actual data shows once onboarded, and a progress bar at 20 percent
Shipped: Segments is fully explorable while the import runs at 20%.

Use the wait

The home page became a list of things to do.

Objectives gave merchants something useful while the import ran. Version one had three big cards and couldn’t show enough of the platform, so I split it into set up your account and explore the features.

V1First Objectives page with three large feature cards and a fetching data bar
v1: three big cards.
V2Redesigned Objectives page with set up and explore sections
Redesign: set up first, then explore.

A first run for every feature

What it does, how it works, where to start.

Every section opened with a short explanation and preset templates, so no page started empty.

Campaigns first-time page with a Create New Campaign button and four steps
Campaigns, first time: pick a template, a trigger, the logic, then schedule.

The result

More merchants stayed.

The client called out the new onboarding and its small details by name.

+25%more merchants were still active 30 days after signing up, compared with the old onboarding.