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Qffer · Skellam

Skip the line

Qffer takes Qubriux’s personalized offers into physical stores, with one app for shoppers and one for merchants. v1 redeems offers at the bill desk; v2 moves the counter into the app.

Role

Sole product designer

Platform

Shopper app + merchant app

Timeline

2021–2022

Status

Concepts while I was there

Areas of influence

User flow and wireframes
Shopper app
Merchant app
First-use coach marks

Highlights

Best offer applied in the cart
A store goes live from a spreadsheet
Both apps on the App Store, 2023

Scroll to move through the story

Flow first

One sentence before any pixels.

Sign up → see offers within 1 km → scan the store’s QR → pick an offer → the merchant app fills in the coupon → checkout → order history. The wireframes followed that line.

Row of grey wireframes under the written flow
The original wireframes, with the flow written above them.

v1

Offers, redeemed at the bill desk.

Scanning a store’s QR opens it in that store’s colors, with offers made for the shopper. Simple, but they still stood in line to redeem.

Qffer home with nearby stores and a Scan QR button
1Scan the store’s QR
Store screen asking for preferences
2Pick what you like
What did you buy screen with checkboxes
3Say what you bought
Coupon details with a Redeem Offer button
4Show it at the bill desk

v2

Move the counter into the app.

Merchants set up their store, menu and payments in the app. Shoppers order, the best offer is applied in the cart, they pay, and the order lands on the merchant’s phone.

Store menu with Add buttons and a View Cart bar
SHOPPEROrder from the menu
Cart with an offer applied and the bill details
SHOPPERBest offer, applied
Merchant app with a New Order Received alert
MERCHANTThe order lands
Merchant order screen with a Confirm Order button
MERCHANTConfirm, nobody queued

Small details

The parts that build trust.

Little things that answer a doubt before the user has to ask.

Store page with coupons marked Worked 2 days ago
“Worked 2 days ago” on every coupon
Merchant home asking to upload the menu as an Excel file
Go live from a spreadsheet
Home screen with a coach mark, step 3 of 3
Coach marks, skippable
How are we doing sheet with two buttons
Feedback in one tap